YouTube Shorts Agency
YouTube Shorts agency for campaigns, production & strategy
Shorts are YouTube's vertical discovery feed: up to 3 minutes, 9:16, served to people who don't know your channel yet. We come from YouTube — since 2019 — and build Shorts strategies that translate reach into subscribers and customers, with series formats instead of lucky one-offs.
Short-form content with a system
From the series idea to a scaled Shorts campaign — everything your channel or brand needs in the Shorts feed, from one team.
Shorts strategy & series formats
A single viral clip is luck; a series is strategy. We develop recognizable Shorts formats your audience subscribes to — matched to your channel, audience and goal.
Shorts campaigns with creators
We match your brand with creators who fit your product and audience — and run the Shorts campaign end to end: briefing, content review, rollout and reporting.
Shorts production
Native 9:16 production instead of a rotated TV spot: hooks, editing, text overlays and sound design, built for the first two seconds in the Shorts feed.
Repurposing to Reels & TikTok
One production, three platforms: we adapt your Shorts natively for Instagram Reels and TikTok — with platform-specific hooks instead of a plain re-upload.
Hook & retention optimization
The first 2 seconds decide whether people swipe away. We test hooks systematically, read the retention curves in YouTube Analytics and keep optimizing every format on data.
Shorts-to-long-form funnel
Shorts drive discovery; long videos build trust and sell. We connect both into one funnel: from the first swipe to the subscription to the inquiry.
Numbers from six years of YouTube
We grew up on YouTube before Shorts even existed — that foundation goes into every Shorts strategy we build.
- Years of YouTube experience
- 6+
- Successful campaigns
- 120+
- Impressions generated
- 10M+
How your Shorts get started
From first call to your first published Shorts usually takes 2–4 weeks — in four clear steps.
- 01
Channel & audience analysis
3–5 daysWe analyze your channel (or your niche), your audience and the competition in the Shorts feed — and define what your Shorts should achieve: reach, subscribers or inquiries.
- 02
Format & series concept
1 weekYou receive 2–3 concrete series formats with hook mechanics, sample scripts and a posting plan — plus an honest assessment of whether in-house production or a creator campaign is the faster route.
- 03
Production or creator campaign
1–2 weeksEither we produce your Shorts natively in 9:16 — or we brief the right creators and review every clip before it goes out. Then the first season goes live.
- 04
Analysis & scaling
ongoingWe read retention, swipe rate and subscriber growth per format, sharpen the hooks and scale what works — including repurposing to Reels and TikTok.
Frequently asked questions about YouTube Shorts marketing
Costs, posting frequency, Shorts vs. TikTok and the path from view to customer — the most important answers, short and honest.
How much does YouTube Shorts marketing cost?
Shorts production at creatorhub starts at €1,500; Shorts campaigns with creators start at €5,000. For production, the price depends on scope and frequency — an ongoing series with several Shorts per week is priced differently than a one-off season. For creator campaigns, the number and size of the creators determine the budget.
After a short briefing you will receive a concrete proposal — including an honest assessment of which setup your goal actually requires.
How many Shorts should you post per week?
Consistency beats volume: 2–4 Shorts per week is the realistic and effective pace for most channels. More important than raw frequency is the series format — the algorithm and your audience need to recognize what your channel stands for, and recognizable formats get you there far faster than a new standalone idea every day.
Our advice: three strong Shorts per week sustained over months beats posting daily for two weeks and then stopping. The Shorts feed rewards channels that deliver reliably.
What makes a good YouTube Short?
Four things: a hook in the first 2 seconds, one single clear idea per Short, a recognizable series format and a native 9:16 edit. The hook decides whether people swipe away — visually and in the first sentence. After that, retention is everything: every second without progress costs viewers, which is why a Short carries exactly one idea, not three.
What does not work: horizontal videos with black bars, trimmed-down TV spots and clips with no recognizable sender. Shorts are their own format with their own language — not leftovers from a long-form production.
YouTube Shorts or TikTok — where to start?
It depends on your goal. YouTube Shorts win on longevity and search: Shorts keep getting discovered through YouTube search and the feed months after publishing, and they feed your channel directly — including the bridge to long videos that build trust and sell. TikTok is faster: trends start there first and reach often comes sooner, but it also fades more quickly.
In practice it is rarely either-or: from one clean 9:16 production we serve Shorts, TikTok and Reels at the same time — with platform-specific adjustments. Where your focus should be is something we tell you honestly in the first call.
Do Shorts actually bring subscribers and customers?
Yes — Shorts are one of the strongest top-of-funnel channels on YouTube because they are served to people who don't know your channel yet. Subscriptions come mainly from series formats: viewers who see your format for the third time hit subscribe.
But let's be honest: Shorts viewers rarely become customers directly. Conversion usually happens one level deeper — in long videos, on your website or in a first call. That is why we never build Shorts in isolation, but as the entry point of a funnel: discovery through Shorts, trust through long-form, conversion through a clear offer.
How quickly do you see results with Shorts?
First signals — impressions, swipe behavior, retention per format — show up within a few weeks. Reliable conclusions about which formats carry the channel and how fast it grows take 2–3 months of consistent series publishing. The Shorts feed tests new channels and formats step by step; individual spikes or dips in the first weeks say very little.
That is why we work in seasons: test formats first, read the data, then scale. Changing course completely after two weeks means starting from zero with the algorithm again and again.
Do you take over existing Shorts channels?
Yes. We regularly join channels that already post Shorts but aren't growing. In that case we start with an audit: we read the retention curves and subscriber sources of your existing Shorts, identify what's holding back the format, the hooks or the frequency, and build a series concept on top.
Existing content often holds more potential than the numbers suggest — what's missing is the system. Shorts that already worked become our data foundation instead of starting from scratch.
Ready for Shorts?
Tell us about your channel or your brand — we will get back to you within 24 hours with an honest assessment of what Shorts can do for you.