UGC · Creator content for ads & organic
Your UGC agency for content that converts
Vetted UGC creators produce authentic videos for your ads and your own channels — native, scalable and with usage rights included. You get content that feels like a genuine recommendation, without stepping in front of the camera yourself.
What is UGC?
User generated content (UGC) is authentic video and photo content that creators produce specifically for a brand's channels — for paid ads, organic social or your online store. It looks like a genuine recommendation straight from the feed, but it is commissioned by the brand and published through the brand's own channels.
That is exactly what separates it from influencer marketing: with influencer marketing you book a creator's reach — the content runs on their channel, for their community. With UGC you book the content itself. The UGC creator posts nothing on their own profiles; you receive finished videos including usage rights and decide where and how long they run.
That makes UGC predictable, scalable and comparatively affordable: instead of paying for follower counts, you pay for content that feels native — and regularly outperforms polished ad spots in paid campaigns.
UGC formats that perform
From ad creatives to organic content — these are the formats our UGC creators produce for you.
UGC for paid ads
Ad-ready creator videos for Meta and TikTok — including Spark Ads and whitelisting, so your ads run directly through creator profiles and feel instantly more credible.
Organic social
Authentic content for your own channels: Reels, TikToks and Stories that keep your feed consistently filled — without your team having to produce anything themselves.
Product videos
Your product in real hands: application, before-and-after and demos from a genuine user's perspective — clear, relatable and built natively for the feed.
Testimonials
Credible reviews in creator style: social proof that nudges purchase decisions instead of sounding like advertising — also powerful on landing pages and product pages.
Unboxings
The first impression as content: unboxing videos that capture packaging, product and genuine excitement within the first seconds — ideal for e-commerce brands.
Hook variants for A/B testing
One video, multiple hooks: we deliver variants of the first three seconds so you can test data-driven which opening actually holds your audience and converts.
How your UGC project works
From briefing to delivery: a clear process that typically takes 2–4 weeks.
- 01
Briefing
30 minutesGoals, target audience, product and desired formats: in a short call or via our briefing template we define what your UGC needs to achieve — including platforms, number of videos and hook variants.
- 02
Creator matching
2–3 daysWe select vetted UGC creators from our network who match your product, audience and tone of voice — and align the shortlist with you before production starts.
- 03
Production
1–2 weeksThe creators receive your product and shoot from a script or freely based on the briefing. We manage quality, feedback loops and timings so every video arrives ad-ready.
- 04
Delivery incl. usage rights
after approvalYou receive all videos in the right formats for your channels — with clearly defined usage rights for ads and organic, plus hook variants and raw footage on request.
Frequently asked questions about UGC
The most important answers on user generated content, UGC creators, pricing and usage rights.
What is a UGC creator?
A UGC creator is a content creator who produces authentic, social-media-style videos and photos for brands — without posting the content on their own channels. Unlike an influencer, a UGC creator does not sell reach but content: the brand receives the finished videos with usage rights and publishes them through its own channels or as ads.
That is why follower count barely matters for UGC creators — what counts is the ability to perform credibly on camera and craft hooks that hold attention in the first seconds.
How much does UGC cost?
A single UGC video typically costs between €150 and €500 on the market, depending on the creator, scripting effort and scope — usage rights for paid ads are commonly priced on top as a markup. Your total project price depends on the number of videos, hook variants and the duration of ad usage.
Our advice: plan for several videos and hook variants from the start — only A/B testing reveals which content actually converts. You will receive a concrete quote within 24 hours of a short briefing.
UGC vs. influencer marketing — what is the difference?
The difference is the channel: in influencer marketing, the creator posts the content on their own profiles — you pay for content plus reach and the trust of their community. With UGC, the creator produces exclusively for your channels — you pay only for the content and distribute it yourself, organically or as ads.
The two approaches complement each other: many brands combine influencer campaigns for awareness with UGC for scalable performance ads. We help you find the mix that fits your goal and budget.
How do usage rights and buyouts work for UGC?
Usage rights define where and for how long you may use a UGC video — they are agreed per channel and time period. Organic use on your own profiles is usually included in the base price; for paid ads, the industry standard is a markup (buyout), often calculated as a percentage of the video price per usage period, e.g. 3, 6 or 12 months.
We settle all of this transparently up front: before production starts you know exactly which rights are included and what an extension costs — no hidden follow-up fees.
How quickly will I receive finished UGC videos?
From briefing to delivery, a UGC project with us typically takes 2–4 weeks. Creator matching is usually done within 2–3 days, and production takes 1–2 weeks depending on scope — plus shipping time for your product.
In ongoing collaborations the cycles get significantly shorter, because the briefing process and creator pool are already in place.
Which platforms is UGC best suited for?
UGC works wherever native video formats dominate: TikTok, Instagram Reels, YouTube Shorts and Meta ads are the most important channels. On TikTok and Meta, UGC can additionally run as Spark Ads or via whitelisting directly through creator profiles — which noticeably increases ad credibility.
Beyond social media, UGC is gaining ground too, for example as testimonial videos on landing pages and product pages.
How many UGC videos do I need to start?
For a meaningful start we recommend 3–5 videos with 2–3 hook variants each. Creative testing thrives on options: only when several hooks, creators and formats compete against each other do the data show what works for your audience.
A single video rarely delivers reliable insights — and which creative ends up winning is almost impossible to predict.
Ready for UGC that performs?
Tell us about your product — we will get back to you within 24 hours with matching creator suggestions and an honest price estimate.