Your product in the hands of the right creators

Not to a generic agency address — with us, you register your product first via the form on this page. We check product and brand fit, match suitable creators from our management, and only after approval do you receive the shipping addresses: your package goes directly to the creators who will actually unbox it.

Shipping blindly is not worth it — neither to agencies nor to creator addresses found online. Unannounced packages typically end up on a pile or in the bin, and you never find out whether your product even arrived. The form route takes five minutes and makes sure every package has a destination.

No — a free PR package does not guarantee a placement, not even with us. Our creators decide for themselves whether a product fits them and their community. That is precisely the value of seeding: when a creator shows your product, it is because they want to — and the community can tell.

If you need predictability, Seeding+ is the right route: from €1,500 you get guaranteed placements with suitable managed creators, for example 3–5 stories or posts, plus a feedback report. For full campaigns with strategy and reporting, there is the campaign package from €5,000.

Yes — even unpaid product placements must be labelled as advertising when the product was provided free of charge and the post has a promotional character. The fact that no money changes hands does not matter: the free product counts as consideration.

For you as a brand this is protection, not a drawback: proper labelling shields you and the creators from legal warnings. Our managed creators label their posts correctly — with us that is a standard, not a negotiating point.

Products that can be shown and explained in short videos or stories work best: beauty and skincare, food and drinks, fashion and accessories, tech gadgets, fitness and lifestyle products. The category matters less than the fit — a niche product with a clear target audience beats an interchangeable mass-market product.

Services that need lengthy explanation and products without a visual moment have a harder time. Whether your product is seedable is something we will tell you honestly after registration — before you pack a single box.

A good PR package contains the full-size product — no miniature, no sample sachet —, a short personal note to the creator and the key facts about your brand and product at a glance. A personal discount code for the community is a smart extra, because it gives the creator a reason to mention you.

What does not belong in it: mandatory copy, posting scripts or hidden expectations. In seeding, the creator decides whether and how to show your product — a package that reads like a contract achieves the opposite. If you need fixed deliverables, Seeding+ or a campaign is the right format.

After you register, we usually get back to you within a few working days with our assessment: whether your product is suitable for seeding and which creators from our management are a potential match. Review and matching take a few days, then shipping starts.

For the placements themselves you will need some patience: creators test your product before showing it — and post when it fits their content plan. If you need fixed dates, the guaranteed placements in Seeding+ are the way to get them.

Usually no — seeding products are test products that stay with the creator. That is part of the model: the creator should be able to use your product in everyday life, not unbox it for one photo and send it back.

For high-priced products such as tech or jewellery, a loan arrangement with return shipping can be agreed — we settle that before shipping, not after. Simply mention in the registration form if your product needs to come back, and we plan the matching accordingly.