Snapchat Marketing Agency
Your Snapchat agency for campaigns, Spotlight & AR
Snapchat reaches the audience that keeps getting harder to find on other platforms: Gen Z and young millennials. We build Snapchat campaigns with the right creators, produce content for Spotlight and Stories and amplify it all as Snap Ads — honest advice, clean execution.
Snapchat marketing that connects
From influencer campaigns to AR Lenses — everything your brand needs on Snapchat, from one team.
Snapchat campaigns with creators
We match your brand with Snap Stars and creators who reach their community in Stories every day — and run the campaign from briefing to reporting.
Spotlight & Stories content
Spotlight is Snapchat's public video feed, Stories the familiar heart of the app. We develop formats that work in both — vertical, fast, native.
Snap Ads with creator content
Creator content performs as ads too: we set up Snap Ads built on authentic material that doesn't feel like advertising in the feed — targeting and optimization included.
AR Lens & filter campaigns
AR is part of Snapchat's DNA: millions of users play with Lenses every day. We design branded Lenses and filters that let people experience your brand instead of just seeing it.
Audience strategy for Gen Z & young millennials
Snapchat isn't the right channel for every brand — but it is strong with under-25s. We check honestly whether your audience is here and build the strategy on that.
UGC for Snap Ads
Authentic UGC videos from vetted creators, produced in a native Snapchat look — including usage rights for your paid campaigns.
Experience that counts
In the creator business since 2019 — that foundation goes into every campaign we plan, on Snapchat too.
- Successful campaigns
- 120+
- Impressions generated
- 10M+
- Happy clients
- 98%
How we run your Snapchat campaign
From first call to go-live usually takes 2–4 weeks — in four clear steps.
- 01
Briefing
1–2 daysWe define goals, audience and budget — and tell you honestly whether Snapchat is the right channel for your brand or another platform would deliver more.
- 02
Creator matching & concept
1 weekYou receive a hand-picked shortlist of fitting Snap Stars and creators plus a campaign concept with formats for Stories and Spotlight — and, where it fits, an AR idea.
- 03
Campaign launch
1–2 weeksThe creators produce, we review every Snap before it goes out and coordinate the rollout — amplified in parallel as Snap Ads if you want.
- 04
Reporting
ongoingYou get transparent reporting with reach, views and conversions — and a clear recommendation for what to improve in the next wave.
Frequently asked questions about Snapchat marketing
Costs, Spotlight, AR Lenses and the comparison with TikTok — the most important answers, short and honest.
What does a Snapchat agency do?
A Snapchat agency plans, produces and manages a brand's presence on Snapchat — from influencer campaigns with Snap Stars and Spotlight or Stories content to Snap Ads and AR Lenses. That covers creator selection, campaign concepts, briefings, content review and performance reporting.
At creatorhub, Snapchat is never an isolated channel but part of your platform strategy: we have worked with creators since 2019 and will tell you honestly whether Snapchat is the right channel for your brand — or not.
How much does Snapchat marketing cost?
Snapchat creator campaigns at creatorhub start at €5,000 — the same as our campaigns on TikTok and Instagram. That includes strategy, creator matching, campaign management and reporting. Creator fees depend on reach: micro-influencers (10,000–50,000 followers) charge €250–1,500 per post, mid-tier creators (50,000–250,000 followers) €1,500–5,000.
Snap Ads budgets and AR Lens productions are quoted individually based on scope. After a short briefing you will receive a concrete proposal.
Which brands is Snapchat worth it for?
Snapchat is worth it above all for brands that want to reach Gen Z and young millennials — in the DACH region the app is especially strong with under-25s. Beauty, fashion, food, entertainment, gaming and mobile apps perform well because the audience opens the app several times a day and embraces native creator content.
Honestly: if your audience is over 35 or you are in classic B2B, Snapchat is rarely the first choice — YouTube or Instagram will usually serve you better. That is exactly what we clarify in the first call, before any budget is spent.
What is Snapchat Spotlight?
Snapchat Spotlight is the app's public video feed — short vertical clips distributed algorithmically, much like on TikTok, regardless of the poster's follower count. For brands, Spotlight is interesting because strong content can earn organic reach far beyond your own community.
We develop Spotlight formats together with creators who understand the mechanics of the feed — strong hooks in the first seconds and a look that feels native rather than overproduced.
What are AR Lenses?
AR Lenses are augmented-reality effects in Snapchat that transform the camera image in real time — from face filters to virtual product try-ons. AR is a core feature of the app: millions of Snapchatters use Lenses every day, often several times.
For brands, branded Lenses are exciting because users actively interact with the brand and send the Lens to friends — advertising that gets shared instead of swiped away. We handle concept and execution and tie the Lens into your creator campaign so it earns reach instead of just existing.
Are there influencers on Snapchat?
Yes — Snapchat has a creator scene of its own: Snap Stars are verified creators with public profiles whose Stories and Spotlight videos are watched by large communities every day. On top of that, many creators run Snapchat alongside TikTok and Instagram and maintain particularly close communities there.
The difference from other platforms: Snapchat feels more private, and the relationship between creator and community is more direct — which often makes recommendations more credible. We match your brand with Snap Stars and creators who genuinely fit your product and audience.
Snapchat vs. TikTok — which fits my brand?
In short: TikTok delivers bigger reach and stronger viral mechanics, Snapchat the younger audience and a more private environment. On TikTok the algorithm decides who sees your content — ideal for awareness and discovery. Snapchat lives on Stories between friends, close creator communities and AR — ideal for staying present and personal with under-25s.
For many brands the answer is not either-or but the combination: TikTok for reach, Snapchat for frequency and closeness within the young audience. Which platform — or which mix — fits your goal and budget is something we tell you honestly in the first call.
Ready for Snapchat?
Tell us about your brand — we will get back to you within 24 hours with an honest assessment of whether Snapchat can work for you and what your campaign could look like.