Lilli @lillimsr
Fitness · Fashion · Beauty · Lifestyle
Discipline in the gym, a sharp eye for fashion and beauty — and a community that takes her word for it: Lilli stands for honest, relatable lifestyle content that reaches Gen Z across the DACH region every single day. No staged perfection — but story reach most accounts can only dream of.
Numbers & insights
Reach, story views and demographics — straight from her TikTok and Instagram insights. We only share this data with brands and partners.
Three niches, one signature
Lilli's content thrives on the mix: fitness as the foundation, fashion and beauty as daily companions — all in one consistent, recognizable look.
Gym & fitness
Training routines, gym fits and honest fitness content
Fashion & streetwear
Outfits, styling and hauls with a signature look
Beauty & jewelry
Nails, skincare routines and jewelry up close
Formats you can book with Lilli
Every collaboration runs through creatorhub — including briefing, contract, ad disclosure and reporting.
TikTok video
Native video in Lilli's signature style — from gym vlog to product integration, with a hook built for the For You page.
Instagram Reel
Short-form video for reach and aesthetics: fashion, beauty and fitness content that blends seamlessly into her feed.
Story series
Her strongest format: multi-part stories with link stickers and consistently high reach per sequence — ideal for sales and codes.
UGC for your channels
Content by Lilli for your own ads and channels — with usage rights cleanly settled.
Combined campaign
TikTok and Instagram from a single source: planned, produced and evaluated with performance reporting by creatorhub.
Long-term partnership
Ambassador models over several months — for brands that want a real relationship with the community instead of a single post.
Frequently asked questions about working with Lilli
How can I request a collaboration with Lilli (@lillimsr)?
Directly via the creatorhub contact form or by email to [email protected] — we handle Lilli's brand collaborations and get back to you within 24 hours with availability and terms.
Briefly describe your brand, your campaign goal and the desired timeframe. We take care of everything else — concept, contract, briefing and ad disclosure.
Which audience does Lilli reach?
Lilli's community is young, German-speaking and unusually balanced between women and men: the core is aged 18–34, with a clear focus on the DACH region.
That means she reaches both genders of Gen Z and young millennials — a rarity in the lifestyle segment. You'll find the detailed demographics in the password-protected insights section on this page or on request.
Which formats can I book with Lilli?
TikTok videos, Instagram Reels, story series with link stickers, UGC for your own channels, plus cross-platform combined campaigns and long-term ambassador models.
Her strongest format is the Instagram story: consistently high story reach makes link formats, discount codes and launches reliably plannable — you'll see the concrete numbers in the protected insights section.
What does a collaboration with Lilli cost?
Terms depend on format, scope and usage rights — we quote concrete prices after a short inquiry via the contact form, usually within 24 hours.
We make sure briefing, contract and ad disclosure run professionally, and you receive honest reporting after the campaign.
Which brands does Lilli fit?
Lilli performs strongest with brands in fitness and sports nutrition, fashion, beauty and skincare, jewelry and lifestyle — the topics that shape her content anyway.
What matters is the fit with her community: Lilli only works with products she genuinely stands behind. That credibility is exactly why her recommendations convert.
Ready for a campaign with Lilli?
Tell us about your brand and your goal — we get back to you within 24 hours with ideas, availability and terms.