# creatorhub name creatorhub (creatorhub.agency) what Influencer marketing and creator management agency for the German-speaking market. Core product: creator management (exclusive, or non-exclusive as a listed advertising creator with their own profile page). Also influencer campaigns, content production, UGC & UGC ads, PR packages/seeding, corporate influencer programs. platforms Instagram, TikTok, Snapchat, YouTube, YouTube Shorts — treated as equals niches fitness, events & festivals, music/techno, lifestyle, fashion, beauty track-record since 2019 · 120+ campaigns · 10M+ impressions · 98% satisfied clients contact office@creatorhub.agency (general) · business@creatorhub.agency (brands) · creator@creatorhub.agency (creators) legal CLOUDS CONSULTING - FZCO, IFZA Dubai languages German (default, no prefix) · English under /en website https://creatorhub.agency # current-page path /en/magazine/influencer-anschreiben-kooperationsanfrage title Influencer Outreach: Requests That Actually Get Replies description Influencer outreach that gets replies: how to choose the channel, structure the collaboration request, name a budget, time follow-ups – with copy blocks. language en html https://creatorhub.agency/en/magazine/influencer-anschreiben-kooperationsanfrage markdown https://creatorhub.agency/en/magazine/influencer-anschreiben-kooperationsanfrage.md alternate-de https://creatorhub.agency/magazin/influencer-anschreiben-kooperationsanfrage published 2026-09-01 updated 2026-09-01 # pricing (EUR, guide values per post, canonical creatorhub table) nano 1,000–10,000 followers €50–250 micro 10,000–50,000 followers €250–1,500 mid-tier 50,000–250,000 followers €1,500–5,000 macro 250,000–1M followers €5,000–15,000 mega 1M+ followers from €15,000 packages influencer marketing campaigns from €5,000 · content production/UGC from €1,500 · usage-rights surcharge 20–50% # content ## Influencer Outreach: Requests That Actually Get Replies Influencer outreach works when your collaboration request makes five things clear in a few sentences: who you are, why this particular creator, what exactly you want, in which budget range – and what happens next. The channel decides the rest: take the route the creator lists for inquiries and you get read; send a mass email and you land in the folder with the other twenty. This article covers the step between creator research and briefing: channel, structure of the request, classic turn-offs, follow-up timing, copy blocks, rejections – and when an agency is the better route. ### Influencer outreach: DM, email or management? The first rule sounds trivial and is broken constantly: use the channel the creator names for inquiries. If the bio says “Inquiries: mail@…”, you write an email. If it lists a management contact, the request goes there – not as a DM to the creator on the side. If nothing is listed, creator size is your guide: - **Nano and small micro accounts** often have no business email address. Here an Instagram or TikTok DM is legitimate – short, specific, asking for an address for the details. - **From micro size upwards**, email is the standard: it can be forwarded, filed and carry attachments. In a Modash survey of 51 influencer marketers (2024), 48% reach for email on first contact and another 46% decide case by case – the DM stays the route for accounts without a public address. - **Mid-tier and above** almost always runs through a management or a business address. A management contact is not a hurdle but the regular business route: requests are reviewed in batches there, and a clean one gets a firm answer faster than it would from the creator’s personal inbox. On YouTube the address sits in the channel’s About tab, on TikTok in the bio or the linked Instagram profile. What never works: comments under posts, voice messages, requests to private phone numbers. ### Structure of the request: five building blocks A good collaboration request fits on one screen and answers five questions in this order: - **Subject line:** specific instead of teasing. “Collaboration request [brand]: reel + 2 stories in November, budget confirmed” beats “Collaboration?”. - **Reference:** one sentence proving you know the content – a specific video, a series, a way of explaining things. “I love your content” proves nothing and appears in every mass email. - **The plan:** who you are (one sentence), what you’re planning (format, number, platform, timeframe) and which core message should come across. Say explicitly that the creative execution stays with the creator. - **Budget range:** name a range or ask for the rate card – but never leave the point out. Without a budget, the creator has to guess whether replying is worth it; with unknown senders that guess often goes against you. For orientation: micro creators (10,000–50,000 followers) charge €250–1,500 per post, mid-tier (50,000–250,000) €1,500–5,000; usage rights for your own channels or ads add a 20–50% surcharge and belong in the request as a separate point. - **Next step:** a question answerable with “yes”: “Does this work for you? Then I’ll send you the briefing draft by Friday.” Below it, a full signature – anonymous senders rarely get replies. Length: 120 to 180 words for an email, three to five sentences for a DM. Brand history, product details and CI guidelines belong in the briefing after the yes, not in the request. ### What puts creators off instantly Creators and managers sort requests in seconds, and a few traits reliably lead to the bin. Which practices creators criticize in brands was surveyed in [“Voices of the Creator Economy 2025”](https://www.kolsquare.com/en/free-ressources/voices-of-the-creator-economy-by-kolsquare-newtonx) by Kolsquare and NewtonX (783 creators across six European markets): unrealistic demands relative to the pay, unclear or shifting briefs, overly tight creative control, and late payments. The first three usually announce themselves in the request. - **Product-for-post requests to professionals:** “We’ll send you the product, you do a reel and three stories” to an account with 80,000 followers is the most common reason for radio silence. Product instead of a fee works with very small accounts or as openly declared product seeding without a posting obligation – how that runs professionally is on our [PR packages](https://creatorhub.agency/en/services/pr-packages) page. And a product is still compensation, which makes the post subject to ad disclosure; this note doesn’t replace legal advice. - **Mass emails:** wrong name, “Dear creator”, generic compliments, visible distribution lists, AI boilerplate with no reference to the channel. - **Unclear deliverables:** “Let’s do something together” without format, timeframe or budget shifts the work onto the creator – and stays unanswered. - **Script instead of room:** dictating wording, cuts and music in the request announces exactly the tight control creators name in the study as a recurring problem. ### Follow-up without being pushy: timing and tone Most requests don’t fail on the first email but because no second one follows. A [Belkins analysis](https://belkins.io/blog/sales-follow-up-statistics) of 7.5 million B2B sales emails sent in 2025 sizes the lever: the first email brings 41.4% of all replies, follow-up steps two to six the remaining 58.6%. Influencer outreach isn’t cold sales, but the mechanic is the same: full inboxes, no ill will. How to follow up without being annoying: - **Timing:** first follow-up after four to seven business days, second one a week later at the earliest – then stop. With managers, allow more patience; requests there are often answered in batches. - **New information instead of “just checking in”:** every follow-up brings something the first email didn’t have – a fixed timeframe, the confirmed budget, a briefing draft. - **Reply to your own email:** no new subject line. Context stays visible and the request moves back up the inbox. - **Switch channels instead of repeating:** a DM unread after a week won’t get more visible through a second one. Use the email address from the bio. - **Close cleanly:** after a second follow-up with no reaction, end the sequence with an open door and a reminder for next quarter. Timing of the first request matters too: six to eight weeks of lead time before the go-live, closer to eight to ten for a product launch. Ask with “live next week” and you get a no or a rush fee. ### Templates: copy blocks for the request and the follow-up These blocks are a scaffold, not copy to paste – write the reference and the plan fresh for every creator. Placeholders are in square brackets. **First request by email:** - Subject: “Collaboration request [brand]: [format] in [month], budget confirmed” - Reference: “Your video on [topic] did the rounds internally here – exactly this way of explaining [X] is what we’re looking for.” - The plan: “We are [brand] and we make [product] for [target group]. We’re planning [format and number] in [month/week], core message [X]. The creative execution is yours.” - Budget: “We’ve set aside a fee of [range] for this, usage rights we’ll settle separately – or feel free to send us your rate card.” - Next step: “Does this work for you? Then I’ll send you the briefing draft by [date].” **Short version as a DM:** “Hi [name], I’m [name] from [brand]. We’re planning a paid collaboration ([format]) in [month], and your content on [topic] is exactly the fit. Which email address can I send the details to?” **Follow-up (after four to seven business days, as a reply to the first email):** “Quick addition to my email from [date]: the timeframe ([timeframe]) and the budget are now fixed. If it’s interesting, a short yes is enough – we’ll sort out the rest.” With a management the rule is: less personal, but complete – company name, campaign period, deliverables, budget and rights in the first email. ### Rejections, silence – and when an agency takes over A rejection is a result, not a defeat. Say thanks, ask for the reason if none was given, and keep the door open: “No problem – may I get back to you for the next launch?” Many rejections are a “not now” – timing, exclusivity or budget; a no to a product-for-post request often becomes a yes with a fee. Ask for a recommendation, too – creators know creators. What you never do: argue, comment on the price, or lean on your own reach. Keep a simple list: creator, channel, date, status, reason, follow-up date. Beyond ten candidates you lose track – and that is where the agency question starts. According to the Influencer Marketing Benchmark Report 2026 by Influencer Marketing Hub (600+ respondents), 66.33% of brands keep influencer marketing fully in their own hands – so outreach is doable. At larger budgets the countertrend shows: in Linqia’s “State of Influencer Marketing 2026” report (200+ enterprise marketers), the share working with specialist agencies rose from 28% to 49% within a year. An agency pays off when you’re approaching 20 or more creators in parallel, combining several size tiers or platforms, working against a tight schedule, or lacking reference values for fees and usage rights. At creatorhub we have sat on both sides since 2019: we manage creators and read their incoming requests, and we approach creators for brands. We run campaigns from €5,000; what that includes is on our [influencer marketing](https://creatorhub.agency/en/services/influencer-marketing) page and in the overview [for brands](https://creatorhub.agency/en/for-brands). ### Creator size, channel & approach at a glance | Creator size | Best channel | Who replies | What the request needs | Realistic reply time | | --- | --- | --- | --- | --- | | Nano (1,000–10,000 followers) | DM on Instagram/TikTok, email if in the bio | The creator | Plan, timeframe, fee or clearly named product | 1–5 days | | Micro (10,000–50,000) | Email from the bio, DM as a door opener | The creator, sometimes a manager | Format, timeframe, budget range, request for rate card | 3–7 days | | Mid-tier (50,000–250,000) | Email to management or business address | Mostly management | Campaign frame, budget, usage rights, schedule | 5–10 business days | | Macro & mega (250,000+) | Email to management | Management or agency | Campaign frame incl. budget, rights, exclusivity | 1–3 weeks | | Management listed in bio (any size) | Only the listed contact | Management | As mid-tier – complete and businesslike | 5–10 business days | ### How do I approach an influencer for a collaboration? A collaboration request has five parts: a specific subject line, one sentence of genuine reference to the content, the plan with format and timeframe, a budget range, and a clear next step – all on one screen. Send it via the channel the creator lists in their bio, usually email or management. ### Should I contact influencers by DM or by email? Email is the better channel from micro size upwards; a DM suits nano accounts without a business address, or opens the door to ask for one. If a management contact is listed in the bio, the request goes there and nowhere else. ### Do I have to mention a budget in the first request? Yes – say at minimum that the collaboration is paid, ideally give a range; without a budget, the creator has to guess whether replying is worth it. For orientation: nano creators (1,000–10,000 followers) charge €50–250 per post, micro creators (10,000–50,000) €250–1,500, mid-tier (50,000–250,000) €1,500–5,000. ### How long should I wait before following up? Four to seven business days after the first email is good timing for the first follow-up; the second comes a week later at the earliest, then you stop. Every follow-up should carry new information – a confirmed budget, a fixed timeframe – rather than just “checking in”. ### Can I approach influencers with products instead of a fee? Products instead of a fee only work with very small accounts, or as openly declared product seeding without a posting obligation. For professionals, a request like that is the most common reason not to reply at all: unrealistic demands relative to the pay are among the practices creators criticize most in brands, according to the Kolsquare and NewtonX study “Voices of the Creator Economy 2025”. ### When is an agency worth it for influencer outreach? An agency pays off once outreach becomes a standing job – roughly from 20 creators in parallel, several platforms, or a date you cannot move. It also buys market comparison: whether a fee is realistic only shows against numbers from many campaigns. At creatorhub we run campaigns from €5,000 – reach out via our [contact page](https://creatorhub.agency/en/contact). # related - [How to Find the Right Influencers for Your Brand](https://creatorhub.agency/en/magazine/wie-finde-ich-die-richtigen-influencer) · 2026-06-24 · How to find the right influencers: audience overlap, engagement rate and brand fit beat follower count. With a vetting checklist and the red flags to watch. - [The Perfect Influencer Brief: Structure, Content, Template](https://creatorhub.agency/en/magazine/influencer-briefing-guide) · 2026-03-17 · How to write the perfect influencer brief: what to include, what to leave out, and why one feedback round is enough — with a building-block table. - [Influencer Contracts: The Clauses You Actually Need](https://creatorhub.agency/en/magazine/influencer-vertrag-checkliste) · 2026-04-28 · Scope of work, approval rounds, exclusivity, payment terms: the clauses every influencer contract needs — a practical checklist for brands and creators. - [Influencer Marketing Mistakes: The 12 Most Common to Avoid](https://creatorhub.agency/en/magazine/influencer-marketing-fehler-vermeiden) · 2026-08-31 · The 12 most common influencer marketing mistakes brands make – from chasing reach over fit to skipping the debrief. 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